While I’m not arguing against the chunking of content into more manageable.. well chunks, I need to point out that people don’t memorise when trying to make decisions on an interface. Instead they scan the options and choose the first one which look like it will help them progress.

They don’t even read all of them, instead they look for the right one to jump out. This is an argument for chunking options but has little to do with their ability to recall them.

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Independent UX consultant | www.upux.biz

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