That’s a messaging issue

When colleagues decide it’s a messaging issue, it usually isn’t.

People don’t go looking for the instructions

It’s a demonstration issue

Is this a shoe shop?

Examples of demonstration in design

Example 1 — TripAdvisor

Example 2 — Preply

Several aspects of the design combine to demonstrate the offering

Re-framing the problem

Read some other stuff I wrote


User research

Product management

Independent UX consultant |

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