Skating to where the puck is going?

A mindset which confines innovation efforts to failed proof-of-concepts, crappy chatbots and Alexa skills nobody needs.

A strategy cliché

“Skate to where the puck is going, not to where it has been”

We don’t arrive at the future in a DeLorean

The time machine from Back to the Future

Ahead of its time?

The Sinclair C5 was ahead of its time

The e-scooter

Failed startups

Technology before humans

Make things work better than they do now

Independent UX consultant |