Personas were originally developed as a method to communicate research findings. But like many aspects of UX, they more often than not are misused and the important bit (the research) is overlooked in favour of speed. The resulting personas give false validity to assumptions. That said, I’ve been a long time critic of the humanising detail people apply to them. I do however still value user typologies as a way of communicating research findings when the output suits.

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Independent UX consultant |

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