Moving beyond guerrilla research

Many startups are hooked on guerrilla research methods which aren’t healthy for them in the medium-long term.

Why guerrilla testing works

Testing is about CAN, not WILL

The 3 types of user research

Why bother with the other two types?


But they aren’t our users

Who are you actually targeting?

Learning about your real users can take time

“I feel so stupid, like we should have discovered this 6 months ago.”

How UX research is imagined

Lack of priority

About the author


User research

Product management

Independent UX consultant |