Excellent post Erika. It takes quite a bit of conversation, one-on-one with an individual to truly understand how they approach a task or to understand what took place in a past event. If a practitioner doesn’t accept that a focus group is an inappropriate way to run user research, then I also doubt that person’s ability to also run a decent one-on-one interview.

Written by

Independent UX consultant | www.upux.biz

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store