Medium

David Hamill

David Hamill

·

Mar 30

Unmoderated usability testing — some mistakes to avoid

Raise your game by avoiding these errors.

Unmoderated usability testing — some mistakes to avoid

David Hamill

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Mar 3

How to do meaningful competitive UX analysis

Use unmoderated usability testing and shopping studies to build better understanding.

How to do meaningful competitive UX analysis

David Hamill

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Oct 28, 2025

Remote vs. in-person usability studies

In this post I explain the benefits and drawbacks of either approach. You probably won’t be expecting some of this, as I don’t see others…

Remote vs. in-person usability studies

David Hamill

·

Jun 3, 2025

Design challenge — E-commerce store

Here’s a design challenge from a real world scenario one of my clients was faced with. If you want to challenge yourself and exercise your…

Design challenge — E-commerce store

David Hamill

·

Mar 4, 2025

Delightful Enshittification

Why joining a big tech company as a UX professional, is often not the dream job you hoped for

Delightful Enshittification

David Hamill

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Feb 27, 2024

Common errors in solving design problems

I posted a simple design challenge about an interaction problem on LinkedIn. I then went through some of the proposed solutions and spotted…

David Hamill

·

Jan 15, 2024

4 things UX professionals tend to ignore

I’ve been writing about things that UX professionals dismiss, overlook or downplay. It’s made up of separate posts on LinkedIn. I’m adding…

David Hamill

·

Jan 8, 2024

How to carry out a UX shopping study

A UX research technique to uncover how people choose between products online.

A Kawaii style image of a shopping cart

David Hamill

·

Apr 19, 2021

Is that really a user problem?

User-centred design solves organisation problems by solving user problems. Is your team really doing that?

Is that really a user problem?

In

Bootcamp

by

David Hamill

·

Feb 23, 2021

Bring back the expert UX review

Most of the time, the designs I test with users, could have benefited from a UX review at an earlier stage.

A Kawaii illustration of a microscope

David Hamill

David Hamill

I help companies carry out and improve their UX research and evidence-based decision making. You can hire me to help your company too.

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